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apIn our workshops and trainings, we stress that social media is best viewed as a conversation — an honest, friendly, transparent exchange between you and your target. We stress that, unlike traditional marketing, social media must not be controlled (it simply can’t). It must be reacted to.

The Associated Press proved this point the hard way last week. According to a Mashable article, the AP created a strict social media policy that prohibits employees from revealing their opinions about religion, politics, or other “contentious issues” on their personal social media accounts. The policy also suggests that employees remove postings from friends that “violate AP standards,” without defining what those standards are and how they relate to social media.

Why the AP imposed these guidelines is obvious: the higher-ups fear the mix of personal and professional content in social media could compromise the organization’s journalistic objectivity. But what happens when a news organization limits free speech by attempting to control what its employees say? Doesn’t that compromise just as much, if not more?

Already, the AP is feeling backlash from its employees. It’ll be interesting to follow how the AP adjusts its policy, and if this conflict affects how people (especially bloggers) view the AP in the months to come.

For more information, read Mashable’s article on 10 must-haves for social media policies.

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Voice your opinions at Plone's User Feedback Forum.

One of the reasons we use Plone CMS is for its strong community of open source developers. Its members are always quick to answer questions and share their latest Plone innovations.

Recently, Plone made this community even stronger by creating a feedback system that allows users to discuss, suggest, and ultimately vote on ways Plone can be improved. Developers work on high demand improvements, and collaborate with the Plone Framework Development Team to establish a release date.

Right now, the top improvement suggestion is to increase the operating speed of Plone 3. There are a lot of great suggestions in there – have a voice by voting now!

Check out Plone’s feedback forum here.

apple salesforce blog

If you’re a salesforce.com user and you just bought a new iPhone, you’re in luck. Salesforce specifically updated its mobile application for Apple’s latest. Notable improvements include:

  • Cut, copy, and paste text from emails and text messages directly into Salesforce.
  • Create identical records with clone button.
  • Manage events with date-indexed view and calendar-like interface.
  • Find information with custom filters on any list of data.
  • Convert a lead when user hangs up the phone.

(If you’re a Blackberry user, these features probably sound familiar. That’s because many of them have been available on the Salesforce Blackberry app for months. Nice to see Apple finally caught up!)

Get information on all of Salesforce’s mobile offerings here.

In a recent article, Mashable reviewed and compared 19 popular Twitter desktop applications. The reviews are informative, but mainly focus on how these applications can benefit individuals who tweet, not businesses. Does this mean that the Twitter apps best suited for individual users are the ones best suited for businesses or organizations? Not necessarily. If your business uses Twitter, here are five business-geared apps that will make your social media life a lot easier:

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The largest green/eco trade show in the South is happening this weekend in Atlanta. We hope you’ll join us!

Today (Friday): B2B expo: If you are an executive/leader/purchases for an organization or company, come to GoGreenExpo for free! Enjoy the smaller crowds and the intimacy with vendors so you can find new partners who do business with the Earth in mind.

This weekend (Sat-Sun): consumer expo! Friends of ifPeople get in half price (you must pre-purchase your tickets)

Come enjoy samples, a rock wall, great speakers and more all weekend! Takes place at the Cobb Galleria. ifPeople has a booth over by the Honda hybrid car test drives!

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Posted from Diigo. The rest of my favorite links are here.

Salesforce.com is offering a limited time discount to sign up all your employees with Enterprise Edition licenses for only $20/m! Check it out here

Nonprofits can get 10 licenses for free and then 80% off after that ($30/m). B Corporations can get 80% off for all licenses. If you don’t fall into either of those categories, this is a great offer to jump at!!

If you need more info about getting nonprofit of B Corporation discounts, just contact us.

Weekly post (weekly)

Posted from Diigo. The rest of my favorite links are here.

This month’s Atlanta Plone meeting was a little bit of a rush job, as we had no presentation topic up until the time the meeting started and there were even prizes offered for anyone who was willing to present.  Despite this, we had a really nice meeting.  Brandon Rhodes took up the challenge of presenting and talked about what he had been working on the night before.  He had been wrestling with a Turbo Gears site for a number of weeks, trying to create a form that would allow a client to post published articles on their site.  His main challenge was in setting up the form so that he could upload, view, and potentially change an image file associated with the articles.

After struggling with Turbo Gears, Brandon realized that Plone is really good at helping users manage content.  He set up an archetype for his article in Plone, made use of the amazing image widget, and had his problem solved in one evening.  Brandon then set up a bit of ad hoc content mirroring, and had Plone creating content for a Turbo Gears site.

It was a great presentation in that it showcased one of the things at which Plone is exceptional.  I’m hoping that the longer version of the story is coming soon on Brandon’s blog.

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