Last week, I was in San Francisco and had the pleasure to visit the new California Academy of Sciences. The museum, located in the heart of Golden Gate Park, just underwent a massive renovation which involved installing an impressive green roof and new exhibits, including a 4-story rainforest and a large, all-digital planetarium. Though impressive overall in its history and the modern technology in the exhibits, what struck me most about the Academy was something that doesn’t even get mentioned on its web site – its interactive exhibit on climate change. Before diving into the games we got to play, some background on why this is so important to me.
Dear God, I pray we aren’t screwed
Climate change is the largest threat to all of humanity we have ever faced and we have a very narrow window of time within which to deal with it. As climate change and carbon enter the mainstream awareness, one thing is still painfully clear – the vast majority of people don’t understand climate systems or what it means to fix the problem. Surprisingly, that doesn’t correlate with education, rank, wealth, or environmental awareness. We just don’t get it, as humans. MIT professor John Sterman has been observing this phenomenon for years, often using students as MIT as the test subjects. In his recent article in Science, Sterman makes the case for one root of lack of action on climate being the misunderstanding about climate dynamics (read a summary on the Climate Interactive blog or this article on Time.com).
Climate change forces us to think about large scale systems, something we aren’t used to (and even are discouraged from by our dominant modes of communication, television and other media, our education systems, etc). So in human evolution, we aren’t very prepared for what lies ahead.
In particular, what does it mean to cut our emissions enough to save our civilization? Scientific consensus emerged around 80% reduction in emissions so that we can stabilize our climate with 350 ppm of carbon in the atmosphere. This involves such drastic changes that we are forced beyond seeking a “silver bullet” to save us and instead need to combine all of the best solutions. We need to massively overhaul our energy sector (coal is so done…), transportation, agriculture systems, and so much more – including all the things we can do as individuals. But the first step in the journey to fixing the problem is understanding the system.
Innovations in Learning
As Peter Senge said years ago at a Systems Thinking in Action conference, the biggest challenge to humanity is whether or not we can learn fast enough to deal with the problems we face. To gain momentum up the learning curve, we need all the learning tools we can get.That was one reason I was so excited to see the interactive exhibit at the California Academy of Sciences. The exhibit welcomed visitors with wood panels with bold messages engraved. As you turn the corner around the first maze-like walls, you are draw into a series of stations that are easy to engage. Here is a glimpse of what we found inside.
Measuring Your Carbon Footprint
One highlight was a giant lever, with a solid metal Earth at one end in the other direction, a series of weights that could be moved along the lever’s length. Each weight was labeled for the different ways we create carbon emissions in our daily life – car transport, public transit, air travel, home energy consumption. As you moved the weights out past 1,000 to 10,000 miles of air travel, you see the balance shifting and the Earth rising as the lever sinks towards the ground. Once you have your impacts dialed in, you can set “offset” amounts (on the same side as the Earth) to try to restore the balance. The lever pointed to your “category” as an emitter, anything from “conscientious” to a “major emitter”.
The Carbon Cafe
Another very engaging station is the Carbon Cafe. The cafe has a series of plates, divided up by meals (breakfast, lunch and dinner) laid out. Each meal has a pull card that you can slide out from underneath the plate or rotate around to read the carbon impact associated with different meals. The cards gave each meal a rating from 0 to 5 in terms of carbon impact and also gave information about why it scored where it did. For example, a beef burrito may score a 4, but if you eliminate the cheese (mostly from industrial, water-intensive operations) you lower that by one. Eliminate the beef and lower it by 2 (out of 5!).
The display was wide enough that it allowed several people at a time to be engaged and even in conversation.
Other goodies
Also worth mentioning in the exhibit were:
- An e-action station, where you could send a message to elected officials on the spot.
- An idea board, where anyone could write their suggestion on a tag and hang it on a wall for all to see.
- The exhibit was also right next to the Academy’s “green building” education area, which seemed an appropriate placement.
Take Aways from CAC Exhibit
I love the easy-to-engage exhibit that put climate into basic terms. I think it got a lot more people playing even if only briefly.I could see ideas churning as people read the Carbon Cafe placards (“what if I skipped the butter on my next order of pancakes?” or “maybe I should by the organic carrots”). It illuminated the impact of daily decisions.
The carbon footprint, was a bit different. It seemed almost more of a game to those interacting. I was there while a pair of kids started climbing on it and just about turned it into a seesaw. Then a pair of adults came by, and I overheard, “See, even with offsets it doesn’t fix the problem”. There engagement was so quick that they didn’t question how the system was working and what it would really take to fix the situation. This exhibit needed a bit more context, a bit more “why should you care”, and help in having people debrief (ie here’s what it means that you have a “heavy footprint” and what you can do about it.
The challenge with education of this type is actually changing people’s mental models. The filters we run the world through that keep us stuck in our same interpretations of things (like the man who said “See,…it doesn’t fix the problem”) are very hard to change. Casually walking by an exhibit, thinking “oh yeah, I know about that” without finding its real lessons keeps us stuck in our current pattern of behavior.
It often takes a jarring experience, some dissonance between perception of reality and reality itself, to open up to a new interpretation and thus, real learning. If we don’t act within the next decade to massively change society’s carbon footprint, we are going to get a very ugly wakeup call and lots of learning. I pray that instead we create a new Age of Enlightenment, where we base our understanding on systems thinking rather than rationalist reductionism. Where we equip all global citizens with the understanding of systems necessary to manage life in a complex and changing world.




Thanks so much for taking me there, Chris!
– Drew Jones
Thanks for the kind words, Chris! I was part of the team that created the exhibit – I wrote the content for the Arena for Engagement – and we really hoped we would draw people in.
I agree that it’s hard to bust people out of their pre-conceived notions and filters; hopefully, by taking part in the exhibit’s activities, people will at least be moved a little bit. I think that’s the trick, really – moving people slowly, incrementally, until this all becomes second nature and people are living green as a matter of course.
Thanks for such an insightful and detailed review! I was the lead curator on the exhibit, and it was (and still is) a significant challenge for us. The exhibit is not static, and the Academy will continue to work on it as the science and other aspects of the climate change problem evolve.