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Posts Tagged ‘social media’

AP Takes Social Media Policy Too Far

Posted in Uncategorized, tagged , , , on July 2, 2009 | Leave a Comment »

In our workshops and trainings, we stress that social media is best viewed as a conversation — an honest, friendly, transparent exchange between you and your target. We stress that, unlike traditional marketing, social media must not be controlled (it simply can’t). It must be reacted to.
The Associated Press proved this point the hard way [...]

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Twitter Apps for Business: Overview of software to make your life easier

Posted in Uncategorized, tagged , , , on June 30, 2009 | 5 Comments »

In a recent article, Mashable reviewed and compared 19 popular Twitter desktop applications. The reviews are informative, but mainly focus on how these applications can benefit individuals who tweet, not businesses. Does this mean that the Twitter apps best suited for individual users are the ones best suited for businesses or organizations? Not necessarily. If [...]

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