Hashtags: Turning Twitter into a Valuable Tool for Small Businesses

If you’ve involved in marketing for a small business or nonprofit, you’re undoubtedly familiar with the buzz around Twitter. Tech savvy social networking aficionados sing endless praises about the microblogging site, and cite case study after case study about how Twitter is changing the way businesses communicate with potential clients. Meanwhile, sceptics shrug and dismiss [...]

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AP Takes Social Media Policy Too Far

In our workshops and trainings, we stress that social media is best viewed as a conversation — an honest, friendly, transparent exchange between you and your target. We stress that, unlike traditional marketing, social media must not be controlled (it simply can’t). It must be reacted to.
The Associated Press proved this point the hard way [...]

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Twitter Apps for Business: Overview of software to make your life easier

In a recent article, Mashable reviewed and compared 19 popular Twitter desktop applications. The reviews are informative, but mainly focus on how these applications can benefit individuals who tweet, not businesses. Does this mean that the Twitter apps best suited for individual users are the ones best suited for businesses or organizations? Not necessarily. If [...]

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The Inspiring Stories of Social Enterprises from S.E. Alliance Summit

DC Central Kitchen gleans high quality, unsellable food from organic farms and hires the “unemployable” to turn the produce, chicken, beef, and eggs into gourmet frozen dinners, meals for the hungry, and lunch cart fodder for busy executives.  Every 12 weeks another class of chronically unemployed adults graduates their job training program and moves into [...]

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Take the Nonprofit Social Network Survey

In lead up to the NTEN NTC conference, you can help understand the nonprofit sector’s use of social media by taking a survey jointly launched by NTEN, Common Knowledge, and ThePort. The results will be launched at the NTEN NTC conference in late April (in San Francisco).
Click here for the survey.
Going to NTEN NTC? Check [...]

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Registration open for Atlanta trainings!

You can now register online for the upcoming trainings from ifPeople at the Georgia Center for Nonprofits. Those trainings include:

Techniques and Tools for Online Fundraising (Feb 10)

Social Media 101: Online Communication as Stakeholder Engagement (Feb 20)

Open Source Content Management(April 2)

Creating a Social Media Plan (April 23)

You can get to the registration form from any of [...]

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New lineup of trainings for nonprofits in Atlanta announced

We’re excited to see our local trainings and webinar series shaping up quickly in 2009! Our first training at the Georgia Center for Nonprofits in December was a big hit and we were asked to do six more, each on a new topic. We thought that was plenty for the year…but they are all scheduled [...]

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